Focus on Great Envelopes
Ah, the envelope. Often the ugly stepchild of the direct mail piece or corporate identity. That's a shame, because it's easy to avoid!
New Postage Rates: January 22, 2017
As has become custom, January is ushering in a new set of postage rates from the USPS. This time, though, some rates actually went down!
HLPS Prints Beautiful Frozen In Time Book
Frozen In Time is a book documenting two of the recent harshest winters on Lake Michigan’s east coast, in beautiful photographic form.
HLPS Gives Back|
This month's winner is Wings of Hope Hospice.
Basics: RFQs/POs/File Prep/PDFs/FTP
| 5 Common PDF Problems. Want to know the five most common PDF problems? We list them here. || Packaging with InDesign. If you use InDesign, here are step-by-step instructions on packaging your job files.
|| Accurate Instructions: The Art of the PO. Learn how to use an RFQ or PO.|
| Getting Word Documents to Print Correctly Is As Easy As 1-2-3. If you use MS Word, saving your job so it prints successfully is as easy as 1-2-3.|| How Many Pages Is My Project? When describing your project to us for quotation purposes, it is important that we're both on the same page in terms of pages.|| The Ultimate Envelope Guide. Find specifications on over 100 sizes in 12 categories, with a downloadable die file available for each envelope.|
| Folding Calculator. Select the type of folded piece you want, the stock, the flat or final size, the number of panels, etc. and in an instant the measurements are laid out for you. Cool.|| Updated high-end PDF job settings. We've saved the correct PDF settings as files for our InDesign and Quark Users. The Adobe version was updated recently so you should re-download!|| iPhones, Androids and Print Production. It may be tempting to edit and send us a file from your smart phone or approve a proof from your iPad. We find the technology is not quite ready.|
| Kodak Insite Portal: Better Color Printing Workflows. Kodak Insite delivers clear benefits in terms of job submission, proof generation, high-resolution PDF proof review and change submission. There is no better system to manage high-end color print.|| Infographic: A Smooth Order in Four Easy Steps. Follow these four steps when placing an order with us from a quote we've supplied.|| Three Great File Upload Options. Whether you print all the time or are an infrequent customer, we've got the right solution for you.|
| Production-Ready PDFs. For smaller jobs, the traditional rules of PDFs do not apply. Learn the rules, and see six examples of proper, and improper, PDFs!|| PDFs: Proofing Glitch, Easy Fix. If you use Acrobat to proof your print job, make sure your screen settings are correct in Acrobat. Here's how.|| Job Release Guidelines. Some tips on sending us your files.|
| Understanding FTP. Here's a basic overview of FTP. Call us if you need to send us large sets of files. |
| Get Your 2017 HLPS Calendar. HLPS' 2017 calendar is a gorgeous celebration of Michigan in all of its splendor, and it's completely free.|| 2017 HLPS Calendar Images. Get a preview of the HLPS 2017 calendar images, or check out the overall design via our new PDF flipbook implementation.|| 2016 HLPS Calendar Images. Check out the winning images selected for our 2014 calendar.|
| 2015 HLPS Calendar Images. Check out the winning images selected for our 2014 calendar.|| 2014 HLPS Calendar Images. Check out the winning images selected for our 2014 calendar.|| 2013 Calendar Photo Selections. We are pleased to announce the winners of our 2013 calendar contest.|
| 2012 Calendar Selections. We've made the selections for our 2012 calendar. Check them out here!|| 2011 Calendar Selections. We had dozens of great submissions, and these are the ones that we've chosen for our 2011 calendar.
|| 2010 Calendar Selections. Check out the photographs selected for our 2010 Holland Litho Calendar.|
| Case Study: Why Specifications Are So Important. The customer could have easily shaved two days off the turn-around had they followed some simple best practices.|| Case Study: Print Outperforms When It Comes to Fundraising. LHA recently partnered with HLPS to print and mail their annual appeal. One key to their success: the remittance envelope!|| View 366: A Year-long Visual Story of the St. Joseph Lighthouses. HLPS had the pleasure of working with client Laura Kraklau to print her coffee table book telling the St. Joseph Lighthouses story.|
| HLPS Prints Beautiful Frozen In Time Book. Frozen In Time is a book documenting two of the recent harshest winters on Lake Michigan’s east coast, in beautiful photographic form.|| Check Our Our Virtual Holiday Card. In case you missed it, take a look at our 2016 Christmas and New Year's card. Have a great 2017!
|| Take the Printing Terms Quiz. Our printing terms quiz is a test of 20 questions. See how many you can get right!|
| HLPS Launches New, Innovative Website. Site features include new, searchable FAQs, over 100 sample photos and a set of really cool, fully integrated tools.|| Volunteering with Joni and Friends. HLPS staff provided power boat rides and brought two beautiful horses for the families to enjoy riding.|| HLPS Volunteers Replace a Roof for a Co-Worker. Holland Litho crews worked after hours and on their own time to put a roof onto the house of a co-worker.|
| Video: How an HLPS Employee Had to Keep a Secret from her Mom. Holland Litho digital press operator Uliana Goncharova can sure keep a secret.|| Summer: a great time to print! Our customers already know us as a highly competitive Michigan printer with great turn-around, and now that's more true than ever.|| From Western Michigan to East Africa. Jim and Mary VanderWal moved to Ethiopia to serve with the mission organization SIM in Ethiopia.|
| Video: HLPS Helps Joni and Friends. HLPS staff donated time and resources to Joni and Friends at their multi-day retreat for disabled people.|| VaRoom! Holland Litho's Unsung Heroes. Day in and day out, Holland's fleet drivers deliver your jobs. Here is their story.|| HLPS Prints Tulip Time Souvenir Publication. HLPS was honored to be chosen by the Tulip Time Festival to print its 30-page souvenir Tulip Photo Book. |
| HLPS Prints the ADDY Best-of-Show Piece. We printed the catalog that went on to win the Western MI Addy's Best of Show Award.|| HLPS Prints Winning Entry for National Hardware Show Packaging Award. The project was for Walters Seed Company and won the 2015 award for best packaging. || HLPS Attends the Christian Camp Michigan Sectional Conference. We recently attended the Christian Camp and Conference Association's Michigan Sectional Conference at Gull Lake Ministries.|
| Like Our All New Facebook Page! We've completely revamped our Facebook page with new photos, posts and more!|| In Case You Are New to Our Resource Center... Here's why we think it has value, along with a collection of our favorite articles.|| Thank You! Just so that it's said, we would like to thank all of our customers, and wish everyone a safe, prosperous and happy New Year.
| What Our Customers Have to Say. We regularly receive notes of praise from our customers, some of which we'd like to share with you.|
| The Story Behind the 2016 Olympic Logo. A Brazilian design firm bested 138 other creative firms to win the Olympic Committee contract.|| Six Cutting Edge Logo/Identity Design Trends. Check out these six logo trends, from flat designs to monolines, for cutting edge identity design.|| Type Terms, Tips and Tweaks. Kerning vs. tracking. Descenders, ascenders and baselines. Sixteen type classifications. Master this and be a type guru!|
| The Ultimate CMYK Duotone Guide. We selected 25 portraits and applied different CMYK duotone to each image. You can even download the curves we used.|| Pocket Folder Inspiration. Explore some great pocket folder links, each with free die outlines available for download.|| Setting Up Folders in InDesign and Quark. Setting up jobs that require die cuts such as folders and packaging is easy if you follow these simple guidelines.|
| Envato Market: A Creative Resource Like No Other. Envato features over 4.5 million digital products created by designers, developers, photographers, illustrators and producers.
|| 28 Design Terms Every Marketer Should Know. Check out this great infographic of 28 design terms that every marketer should know.|| 12 Easy-to-Understand Examples of How Posters Work. Review 12 posters from the Cooper Hewitt/Smithsonian Museum exhibit How Posters Work and see an example of each.|
| Mark This: 15 Current Logo Design Trends from Logo Lounge. Lines! Curves! Colors! Shade! We feature 15 trends and 60 logos from the 2015 LogoLounge Trend Report. || Animations Show the Evolution of the Logos of 12 Great Companies. Zing Ecommerce created these awesome gifs that tell the story of famous company logos throughout their history.|| Pantone and the Value of Great Identity Design. A brand so strong its target audience pays a premium to see it on a mug? Impossible? Not for Pantone.|
| Fonts: Facial Recognition. MyFonts.com has this cool feature where you can upload an image of type and it will tell you the name of the typeface. Does it really work? We tested it with 40 randomly selected fonts to find out.|| Creating Logos and Other Design Marks. If you are considering a new or redesigned logo and/or corporate identity, here are some ideas to keep in mind.|| Innovative Image Fonts. These wild fonts look like images and speak as a typographic metaphor like no other typefaces can.|
| The Ultimate Resource List. We've compiled hundreds of resources that are industry specific. A fantastic resource.
|| Cost Savings Checklist. Check out our cost savings checklist to keep your marketing costs down.|| Font Files and Formats. Postscript! TrueType! OpenType! Learn all about these font formats and much, much more!|
| Psychology-Based Color Palettes. For a wacky take on color, visit this site that purports to use pyschology to build your color palette.|
| HLPS invests in a new Indigo 7900 digital press. The HP Indigo 7900 Digital Press is the market-leading 13 x 19 inch format digital sheetfed press.|| Case Study: Personalize Your Conference. 1:1 personalization is a lot more than names. Here is an example of what you can do.|| Holland Litho Dimensional Printing. Whether it's a brochure, a postcard or a poster, our dimensional printing capability gives you a fantastic way to improve your piece's impact. Here's how!|
| Kodak Nexpress 3900. Our new digital press sheet size is really, really big.|| Holland Goes Wide and Long. Holland Litho can print posters and banners up to 42 in. x 30 ft.|| Holland Litho NexPress SE 2500. Our digital press offers a range of features you just can't achieve with other types of presses. First among them: Dimensional imaging.
| Holland Litho Prints Digital Envelopes. Holland Litho prints digital envelopes in-house. Get the details here!|| NexPress Capabilties. For a good sense of the capabilities of our digital NexPress printing system, watch this video. It's geared partially toward printers, but will give you a great sense of the system's power and innovative capabilities.|| Digital Printing Data Strategies. If you are looking for a practical guide to what's possible with variable data, here it is.|
| Digital Printing Production Tips. Review our quick list of considerations when you plan to print your project digitally.|| On Demand, Jim Rockford Style. Digital printing used to be hard. Now it's much easier. See just how hard with these two examples from history.|| Digital Printing: Folding Improvements. We have a new secret weapon when it comes to digital folders, brochures, etc. It's new equipment and a process that won't result in cracked ink along the fold. It really is a huge improvement.
| Conditional Logic and Variable Data. Writing a letter can be as tricky as writing computer code! Here's why.|
| Focus on Great Envelopes. Ah, the envelope. Often the ugly stepchild of the direct mail piece or corporate identity. That's a shame, because it's easy to avoid!|| Postcards...5 Tips for Better Results. A simple checklist to make sure you are getting the best results from your postcard mailings.|| Variable Images: Scrollable Samples. 170 of our variable data image samples formatted as a simple, scrollable list.|
| Flowmaster Match Inserter and Moll Gluer. HLPS continues to invest in cutting edge technology, as evidenced by our newest technology additions.|| Holland Litho Does Mail! We deliver to the Holland Grand Rapids Post Offices daily.
|| Powerful List Profiling Solution for Direct Marketers. Now there's an easy-to-use tool to statistically profile your best B2B or B2C customers.|
| Niches: Big Data Comes to Print List Sourcing. Niches is a proprietary segmentation tool that uses demographic elements to group a household into one of 26 specific clusters.|| After 5 Year Hiatus, JCPenney Again to Mail Catalog. The retailer discontinued its iconic Big Book in 2009. Here's why they've decided they need a catalog after all.|| Seven Tips to Direct Mail Design. Creative plays a big role in the effectiveness of your mailer.|
| Design with Mail in Mind. Here are some strategies to keep costs down when designing direct mail. || List Acquisition. Read all about list acquisition, consumer and business lists, and the secret sauce of great campaigns.|| Photoshop Variables Tutorial. Want to create variable image objects using Photoshop? Here's how.|
| Superior Mail Results with Image Personalization. Quality Lakeshore Landscaping enjoyed fantastic results with a recent postcard campaign. Here's how. || Four Subject + Headline Strategies to Get More Opens. An email has a subject, a direct mail piece has a headline, but really they function the same: Open it and read on! Here are four strategies to get more readers to do just that.|| Postcard + Newsletter = Perfect Match? The postcard newsletter is a great concept, allowing you to provide valuable information in a condensed format that is more likely to get read.|
| Postcards Outside the Box. These postcard design tips focus on print options that add value by increasing response rate.|| We Do Direct Mail! When it comes to direct mail, we've got all the services you need under one roof. Your campaign will proceed smoothly and effectively.|| Five Ways to Improve Your Postcards. The postcard is simple, cost-effective and can deliver results. To get the best response from yours, keep these five tips in mind.|
| 17 Ways to Increase Response Rates. With successful direct response campaigns, three critical elements converge to entice your readers to take action. Those three elements are the list, the offer and the creative.
|| Newsletters... Reeling in the Readers. Identify the eight type of stories that get the best readership, design strategies and much more.|| Using Print to Build Your Email List. Would you like to see your email newsletter list grow more quickly? Here's how you can build your email list using print.|
| Most Important Landing Page Feature. What is the single most important feature of any landing page? It's the laser focus on getting the reader to take the next step in your marketing effort.|| Direct Mail Delivers Best B-to-C ROI. Target Marketing Magazine readers indicated B-to-B delivers the best ROI for B-to-C among all types of approaches.|
| Recycling Calculator: Environmental Impact. Review the details as to the impact of your recycled stock choices.|| Apple and The Conservation Fund Partner for U.S. Working Forests. Apple promotes sustainable forestry via its partnership with The Conservation Fund to protect working forests in Maine and North Carolina.|| Print Sustainability by the Numbers. Get the real story on environmental sustainability.|
| Eco-Friendly Brainstorm. Looking for ways to become an even greener mailer? Check out these suggestions.|| Green Your Mind. The Rest Will Follow. Switch your bulbs, why choose the tap tap and other tips on how a little green can make a big difference.|| Video: Is Print Dead? We found this video that does a great job communicating the benefits of print from both effectiveness and environmental points of view.|
| Video: Penguins Discuss Recycling. Some friends of ours from north of the border (or maybe way, way south) discuss our 2011 recycling report.|| Greener Mail. Looking for ways to become an even greener mailer? Check out these suggestions from the USPS and the Direct Mail Association.
|| Holland Litho Receives FSC Certification. FSC certification provides a credible link between responsible production and consumption of forest products.|
| Going Green. Get the skinny on reducing your carbon footprint.|
| Giving Back Selection: Wings of Hope Hospice. This month's Giving Back selection is Wings of Hope Hospice. Click to learn more.|| Letter from Habitat for Humanity. Giving Back winner Habitat for Humanity had these kind words for Holland Litho.|| Letter from the Equest Center, another Giving Back winner. We received this letter from Kathy at the Equest Center.|
Images and Color
| Must-Have InDesign Print Utility: LinkOptimizer. LinkOptimizer is a great utility to ensure your images are sized correctly.|| Take the Color IQ Test. How well do you see colors? This unique test gives you a grade beyond pass or fail.|| RGB To CMYK... What You Need to Know. For a quick but thorough review of color theory and how it applies to creative, production and printing, look no further than this article.|
| Pantone Color of the Year 2016. Pantone named its 2016 Color of the Year, a pink-and-blue mash-up called Rose Quartz and Serenity Blue.|| Pixabay: 520,000 Free Images. Here's a free stock image resource for you to check out to keep your image costs down.|| Amazing 100-year-old Images from the Ill-Fated Endurance Voyage to Antarctica. These early color photographs of Antarctica were taken by Frank Hurley in 1915 at the age of 30.|
| Meet the Artist Behind 2 Iconic Illustrations from The Paris Attacks. Jean Jullien is the 32-year-old French graphic designer who created two iconic images that have been shared millions of times.|| Eight Great, Really Free Stock Image Websites. We set out this month to find really great, truly free (even for commercial use) stock photo web sites.|| Search Images by Color with Tineye MulticolorEngine. This cool tool from Idée Labs searches 20 million Flickr Creative Commons images by color and tags.|
| Big Price Increase at istockphoto.com. istockphoto.com, a stock photo service of Getty Images, has altered its pricing in a way that significantly raised its prices.|| Image Scaling Limitations. How much can you scale an original photograph? This article provides the answers.|| Stock Photo Demand Letters. How you can avoid getting a stock agency demand letter for copyright infringement.|
| Key Concepts: Photography Basics. Learn about f-stop, ISO and other key concepts with sample images referenced.|| Improving Web JPGs for Print. Need to print an image graphic from the Web? Here's how to reduce the JPG artifacts in your original.|| Images: Resize, then Import. With image-intensive projects, you should always resize images before importing them into your layouts.|
| 16-Bit Images: Better than JPGs. We opened an image as both 8-and 16-bit. Compare the two after a few adjustments and you'll see why.|| New Thoughts on RGB and CMYK. you are looking for critical, consistent color as you reuse images across your marketing plan, give us a call. We can help make it easier to get the consistent results you are looking for.
|| GRACol and G7: Standardizing Color Appearance. Standardizing color across your workflow is easier than you think!|
| Digital Photography... Take Your Best Shot. Tips for taking great digital photographs!|
| 9 Tips to Creating Great Content for Boring Industries. Even if you are in an industry that some might not find exciting, you can still create thoughtful, engaging content your target audience will read.|| Experiential Marketing and the Role of Direct Mail. Experiential marketing is a strategy to engage consumers and invites and encourages them to become a participant in a brand.|| Free, ALL CAPS now OK for Email. Return Path sees no negative impact of using in email, but it may make you feel a bit queasy.|
| B2B Survey: 64% rely on direct mail. B2B respondents listed direct mail as a critical component of their marketing mix.|| Often-Overlooked Rules of Grammar. Review the finer points of grammar, the little things that can make all the difference, to see if your writing complies.|| Kindra Hall: Great Ideas on Storytelling. A storytelling expert, with a huge dose of passion, she advocates a process to construct your unique story.|
| Can You Read This? New Font Mimics Difficulty for Dyslexics. Dan Britton, a graphic designer and dyslexic, has designed a font that helps non-dyslexics see what it's like.|| Copy: Penny Pinchers vs. Spendthrifts. How you should change your approach to copy for both spendthrifts and penny pinchers.|| Six Tips to Writing Better Copy. Make your headlines and paragraphs more effective by following these six easy copywriting tips.|
| Marketers can move mountains by adding a printed catalog to their marketing mix. See how print can help you build customers and increase order size.|| 1:1 Marketing and Variable Data Printing. This article delves into the concepts driving one-to-marketing and digital printing, touching on databases.|| Google Chart Generation Tools. It is easy to create amazing charts with the charting tools at google.com.|
| How To Write Headlines That Surprise The Brain. Research shows how substituting a word in a familiar expression causes the brain of a reader to snap to attention.|| Two Great Infographics to Evaluate Your Website. Check out these two infographics to help you evaluate your website's elements and review key stats.|| Infographic: Connecting with Millennials. Is your content successfully reaching millennials? Compare your strategies to these surefire tips and get more shares from your content.|
| Creating Great Buttons: Cues from 10 Great Websites. See the button styles and colors of ten great websites, with four expert tips from a renowned designer.|| Sponsored Content Trends. Sponsored content is emerging as the newest form of scalable online advertising.|| Facebook Plans Mobile Ad Network. Facebook is taking a page from Google as it targets the red-hot mobile advertising space.|
| Fantastic SEO Infographic. Brafton infographic shows how content is the future of SEO.|| Data Mining for the Rest of Us. How small businesses can use simple data collection methods to gain insight into their opportunities, design promotions, and ultimately sell more. || SMS/Mobile Best Practices. Considering a mobile campaign? Follow these six SMS best practices to avoid the dreaded STOP.|
| SEO: Important Google Keyword Changes. New Google policies make it harder to find the keywords you need to optimize for search engines.|| How to Optimize Your Landing Pages. Customized landing pages can improve campaign results up to a 70%.|| Determining Your Pricing. Some considerations to keep in mind when determining your pricing.|
| The Psychology of Social Timing. Use a little psychology to determine the best time of the day to send your email campaigns!|| 10 Ways to Fill Your Story Pipeline. Trying to come up with story ideas for your newsletter or blog? Here are ten ways to jumpstart your effort.|| Response Rates and Gender. Does your marketing subtly appeal to one gender more than the other? What can you do about it?|
| Ultimate Guide to Text Abbreviations. It may be mind-boggling but we easily compiled more than 1,600 abbreviations and acronyms used in texting. || Comprehensive Guide to Surveys. Learn the fundamentals of creating, deploying and optimizing customer surveys.|| List Rental: Great for Print, but not Email. List rental has been a standard practice in the direct mail industry for years. Email marketing, not so much.|
| Comprehensive Marketing Testing Primer. This mini-whitepaper provides a primer on testing strategies, concepts and options.|| Return-On-Investment (ROI). Some thoughts on creating and communicating an effective ROI message.|| Holiday Marketing. What's your marketing plan for the holidays? Here are some great ideas to consider.|
| Five Great Scatch-Off Ideas. Did you know we can print scratch cards for you? Instead of explaining the obvious, we came up with five sample concepts that incorporate scratch promotions.|| Situation Analysis. You can use a 5C framework to evaluate your marketing situation. Learn more.
|| Why Print? The catalyst for this story is a fantastic brochure produced by The Print Council simply titled Why Print?|
| Crafting Your Unique Selling Proposition. While others may sell products or services that compete with yours, chances are pretty good there is something or some combination of things.|
Offset Printing and Coatings
| Varnish, Coatings and Other Effects. Want to know more about varnish? This tutorial says it all!|| Rich Black Ink. Make your black backgrounds deeper and richer by adding some color to the 100% black ink.|| Heavy Coverage... 10 Job-Saving Tips. 10 tips to keep in mind when your print job has heavy ink coverage.|
| Guide to Rich Black. Rich black uses process inks to make your blacks seem richer and more opaque.|| Product Focus: UV Coating. Did you know UV coating looks great and can protect your print jobs from automation damage and even normal wear? || Large Volume, High-End Print Work! We like to talk about our new technologies and their bells and whistles, but let's not forget about our history of high-quality prepress and offset printing, a place where high-end doesn't mean expensive.
| HLPS Invests in a New KBA Press. HLPS is excited to announce our investment in the KBA Rapida 106, one of the most advanced sheetfed presses in the world.|| Video: time-lapse of KBA Press Installation. Watch this three-minute video of our seven day KBA press installation.|| Just for Fun: Test Your Press Knowledge. Take our fun, ten-question quiz to test your knowledge of digital and offset printing. It just takes a moment!|
| Scientific American: Brains Prefer Reading Paper. SA cites 200+ studies showing human brains prefer reading text on paper rather than screens.|| Video: Two Sides - Busting more Myths about Print and Paper. Two Sides North America has a great video busting the myth that print may not be environmentally friendly.|| Video: How Paper Is Made. Choose from both an article and a video on the process of manufacturing paper from start to finish.|
| The Ultimate Paper Guide. Look no further if you need a tutorial...|| Paper Thickness. How thick is a given weight of paper? It all depends on the type of paper it is. Confused? Read this and you won't be.|| When Do You Need a Paper Merchant? If you require assistance frequently with exotic stocks or paper research issues, we can introduce you to a specialist known as a paper merchant.
| Paper Glossary. Here's the key to keeping up when inundated with paper jargon. This one's a keeper!|| The Right Paper. Ever wonder which stock you should specify for which type of project? Wonder no more; they are all listed here!
|| Understanding Paper Brightness. Brightness not only determines how vibrant an image is but also determines a paper's color cast. Explained.|
Post-Press and Bindery
| Pocket Folder Manufacturing: 8 Step Guide. Wondering how pocket folders and other die-cut projects are made? Here's a step-by-step guide.|| Holland Litho Produces Packaging! Did you know that Holland Litho can produce many packaging projects? For short to medium runs, we are often more competitive than traditional packaging printers!|| Product Focus: Loop Stitching. Loop stitching is a great bindery option for brochures or catalogs that need to be included in a three-ring binder. They lie flat while opened, unlike materials that rely on drilled holes.|
| Round Cornering Capability. We now can soften the edge of your printed piece by adding round-corner finishing to your business cards, brochures and any other project.|| Ultimate Folding Guide. We lay out typical folding options and their relative advantages!|| Folding: Common Terms and Diagrams. Here you will find a wide range of diagrams to help you understand your folding options. If you need a folding dummy, just let us know.|
QR Codes and Augmented Reality
| Quick QR Code Generator. Just type in a web URL and in a few moments you will have its QR code, generated in four standard sizes.|| 5 Great Videos Explain Augmented Reality. Five videos chosen to demonstrate augmented reality, the process of superimposing digital content onto real-world items.|| QR Code Experiments. How much contrast does a QR code need? How much of it can be obscured?|
| Moving Beyond Static QR Codes. Drill down into your marketing ROI with the details derived from 1:1 QR codes!
|| Getting Started with QR Codes. QR codes explained and suggested actions to take to get QR savvy.|| Basics of QR Codes. What is a QR code? How are they being used? Who invented it?|
| Ten Reasons to Include a QR Code. Read 10 great reasons why you should consider integrating a QR code into your next print campaign.|| Updating Your Print for QR Codes. We discuss four areas of your print footprint that need to be updated in the age of QR codes and smart phones.|| QR Code Testing Results. We had over 100 readers who volunteered their time to test modified QR codes. You will be surprised by the results!|
Social Sites and Email
| Best Day and Time to Send Emails? The research is in on the best days and times of days to send your emails.|| Tweet These! Every story is now tweetable.|| Sidekick Revolutionizes Email for Salespeople. Sidekick, a free email plugin, allows you to view the open and click history of every email you send.|
| Infographic: Twitter Tips. This infographic from Fusework Studios shows how you can get the most from Twitter.|| 16 Social Sites You May Not Know Of. These sites may not be Facebook, but do have 90 million users each and great niches, like the cloud service with 10 TB of free storage!|| Spam Moves to Facebook and other Social Media. Spam is no longer limited to email: It has quickly migrated to social media.|
| Ensuring Email Deliverability. You spend a lot of time creating your email marketing campaigns. Make sure they get delivered.|| Getting Deeper Into LinkedIn. Get more from the business social leader, used by 275 million worldwide.|
| New Postage Rates Go Into Effect January 22, 2017. As has become custom, January is ushering in a new set of postage rates from the USPS. This time, though, some rates actually went down!|| Taking Advantage of the NCOA Database. The NCOA database helps you ensure your mail gets to its recipient, improving deliverabiity and getting the most from your marketing.
|| NCOA: National Change of Address. Lean more about NCOA, a secure, licensed service from the USPS to keep your lists up to date.|
| Damaged Direct Mail. PIA recently made a set of recommendations to minimize automation damage as your direct mail piece is processed by the Post Office. These recommendations will help you minimize automation damage.|| USPS Retail, Commercial Rates Set to Decrease April 10, 2016. A recession-era surcharge on postal rates is expiring, and the USPS will effectively decrease postage rates.|| Bipartisan Support to Tackle USPS Funding Issues. There is bipartisan support in Congress for a bill to reform the USPS and make it more solvent.|
| Alert: USPS Price Increase Approved with Effective Date of May 31, 2015. Here is a summary of the recently approved USPS price changes. Call us with any questions!|| Postal Inspectors Warn of Email Fraud. USPS Postal Inspection Service warns of trojan horse email spam. Beware of what shows up in your inbox!|| USPS Address Panel Updates. A fantastic PDF detailing the new requirements for the address panel for any Standard Mail project, i.e. direct mail.|
| USPS Mailing Panel Location Change: Important! The USPS has changed folded mailpiece requirements effective January, 2013. Here is a summary of the changes.|| Creating a USPS IMb Mailer ID. Follow these simple steps to create your own USPS Mailer ID.|
Work and Play
| Available: Creative, Print Production Guru. A friend of HLPS is looking for full-time or project work and we can strongly recommend him.|| Lessons Learned from a Young Bassoonist. Why would a gifted musician choose such an obscure instrument?|| An Inspirational Steve Jobs. We found this video of Steve Jobs from when he spoke in 2005 at Stanford University's commencement.|
| Video: Google Celebrates ADA 25th Anniversary. Google produced this awesome four-minute ADA video. It's amazing!|| The Time It Takes. How long does it take to...|| 8 Jokes for the Holiday Season. A good joke can come in handy this time of year. Here are eight bad ones.|
| How a Printing Error Gave Us a Green Incredible Hulk. Stan Lee, the creator of the Incredible Hulk, originally envisioned a grey-skinned hulk. Lucky for him, it printed green.|| What 9 Iconic Websites Used to Look Like. Check out how these web behemoths went from amateur to slick in a span of just ten to 20 years!|| 3 Straight Double-Yolk Eggs: What Is the Chance of That? Calculating the odds of an unlikely occurrence is trickier than you think.|
| Videos: 11 Mind-Bending Optical Illusions. Just as #thedress opened many eyes, these 11 classic visual traps from MIT will blow your mind.|| Video: Very Funny Ikea Catalog TV Commercial. This Ikea television ad highlights the user-friendliness of its print catalog, spoofing a MacBook campaign.|| 99 Ways to Win an Argument. In a perfect world, best ideas win. In the real world, recognize these logical fallacies.|
| Quirky, Cool and Awesome Web Sites. Off-the-beaten-trail sites you will like: wacky, wallpapered, and wonka-ish.|| Guide to Google Advanced Search. This is one of the easiest-to-follow guides on Google searches you will ever find. Case study based, live links to each example. || Taking Flight with Mercy Air. Mercy Air took us on a flight over Holland with one of their new aircraft.|
| The Eggcorn Is Born. An eggcorn is an unintended pun of sorts. A term only recently coined, it's taken on a life of its own.|| A Tale of a Cat Who Killed My Mac. When the cat recently wrecked the Mac, we learned some lessons the hard way that all laptop users should heed.|| Catch a Counterfeit! Find out quickly if your larger denomination US currency is authentic. |
Author: Patrick White © 2017